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Construction on the new Maternity Center at Texas Children’s Hospital will continue for the next two years in an area with heavy pedestrian and vehicle traffic. For the first visual expression of their new Maternity Center, the hospital looked to Houston-based design firm Principle to concept and design barricade graphics that would generate buzz for the significant expansion. The strategy mixes mod, universal, maternity-inspired icons with the look and feel of construction graphics and language to express global concepts of pregnancy, delivery and motherhood.
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