Brazil is a country that takes its barbecue very seriously. To promote Tramontina, a leading Brazilian cookware line, JWT Brazil created an interactive cookbook simply titled The Bible of Barbecue. The cookbook’s individual pages are all real tools that can be used to make perfect, authentic Brazilian barbecue: One page shatters into charcoal to start the fire; another is made from salt for seasoning the meat; one page even sharpens your knife. Everything is included, from an apron to a sheet of tin foil. To top it all off, the book’s wooden cover doubles as a chopping board and its final page becomes a serving dish. The Bible of Barbecue has been shared with master chefs in Brazil and will soon be available in select bookstores.
Blok designed a flexible identity for Mexico City’s innovative new creative lab.