This past holiday season, anyone looking for something unique for the man in her or his life did not need to look any further than The Brew Box Company, which curates and delivers fresh craft beer to homes across Ontario, Canada. The Brew Box’s campaign targeted gift givers looking for something unique—even if the men they were buying for are prone to be a bit too preoccupied with themselves. Toronto-based ad agency Agency59 created posters and an outdoor campaign, complementing these with a social media quiz inspired by the popularity of Facebook quizzes—no matter what kind of man the quiz determined you were buying for, the perfect gift recommendation was, inevitably, craft beer.

agency59.ca