The Brown Palace isn’t just a Denver hotel. It’s the heart of the Mile High City, stated Matt Ingwalson, creative director. “We needed to tell meeting planners that. So we commissioned a piece of art that puts the hotel at the center of the city. And then we used the artwork to create ads, direct mail and a website where meeting planners could use our illustrated map to explore the city, discovering photos and videos of everything that makes Denver special.”
