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BBDO New York's “Get a world view: Read” campaign for The Economist has been expressed through a variety of executions that capture the intelligence and substantive content of the magazine. For this version, branded pizza boxes were distributed to pizzerias in college towns throughout Philadelphia; each displays a pie chart of statistics related to world food distribution (with an emphasis on those used in pizza production) and succinctly conveys the importance of a world perspective—even at home.
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