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The GLBT (Gay, Lesbian, Bisexual and Transgender) Center of Colorado hired Denver-based Cactus to launch an online healthcare referral database, named Link, that connected the GLBT population to health providers. Although research unveiled distinct sub-populations within the audience, each with different motivations for staying healthy and accessing healthcare, this print ad speaks to the importance of being outspoken about the unique healthcare needs of this segment of the population.
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