Over lunch one day, Minneapolis-based copywriter Russ Stark and graphic designer Tony Buckland were telling stories about their kids. After sharing some of the letter jokes he made-up to entertain his kids in the car, Stark mentioned how just about every child who heard one of the jokes would join in and make-up their own. Their recently self-published children’s book, The Jokelabet: the ABCs of letter jokes, is a one-of-a-kind take on the alphabet set in Helvetica Neue that encourages children to use their imaginations, laugh, and have fun learning.
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