The Kraken is a mythical sea creature that terrifies even the saltiest pirates. Blur Studios created a :30 commercial for The Kraken Rum entirely in CG, bringing the beast to life with a dark, inky, liquid motion graphic. The spot, directed by Blur’s Tim Miller, features a violent Kraken attack, and the creature’s design was based on the eyeballs and tentacles of a real octopus, so its movements have a photorealistic look. The result is dark and mysterious, yet still sensual and inviting. Blur spent two and a half months creating the :30 spot and a :15 version, working with ad agency Dead As We Know It. “Blur was not just the right company to pull off this piece, but the inspiration,” said said Mikal Reich, executive creative director of Dead As We Know It. “Their skills and artistry allowed us to create something that was dark and horrific, while at the same time luxurious and sexy.”
Construct’s identity for Le Grand Bellevue embraces contrasting aesthetics.