Founded in 2007, this modern furniture and accessories retailer is the new kid on the block. But with a successful premises in Brighton, a new one about to open in London and the start of their own product line on the cards, the shop promises to be more than just another furniture store. The challenge for Brighton-based StudioMakgill was to create an identity that would reflect the heritage of a large line of classic products and complement its contemporary brands. Also important, since they trade in real objects, was an identity with the potential for three-dimensions. The bespoke stencil typeface (inspired by the 20th century modular stencils created by Josef Albers and Le Corbusier, with a contemporary elegance) allows the identity to be physical—it can be cut, built and stamped.