The Partnership for a Drug-Free America recently changed its name to The Partnership at Drugfree.org. To introduce its new branding and to make the nonprofit more available and relevant to parents and families, the organization launched a new campaign from ad agency Euro RSCG New York. The campaign draws an easy connection to the organization’s Web site as a destination and a resource with a public service TV and print campaign that includes this spot (“Telltale Signs”) targeting parents to let them know they’re not alone when dealing with teenage drug use.
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