Loading ...

Any business that can leverage a unique advantage is bound to succeed. The PrivateBank helps its commercial clients find their secret weapon, discovering the unique “X factor” of each business. Chicago-based advertising agency Sponge wanted to demonstrate that The PrivateBank provides more than banking products—it helps clients’ businesses thrive. Sponge developed a campaign that highlights a visual “X” within the context of business environments and added the tagline, “What's your X Factor?” The images reinforce The PrivateBank's own unique advantage among competitive commercial banks.

Browse Projects

Click on an image to view more from each project
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In