Any business that can leverage a unique advantage is bound to succeed. The PrivateBank helps its commercial clients find their secret weapon, discovering the unique “X factor” of each business. Chicago-based advertising agency Sponge wanted to demonstrate that The PrivateBank provides more than banking products—it helps clients’ businesses thrive. Sponge developed a campaign that highlights a visual “X” within the context of business environments and added the tagline, “What's your X Factor?” The images reinforce The PrivateBank's own unique advantage among competitive commercial banks.
YaM brand's identity for Sol Stone Wine celebrates the hardiness of wine grapes.