The SundanceTV original series The Red Road debuted in February with a main title sequence by creative studio Leviathan. Series writer Aaron Guzikowski introduced Leviathan’s creative team to the show’s main themes—uncovering and exploring secrets and the inability to control nature. “As we understand it, the ‘red road’ is a pathway to truth, peace and harmony,” says Leviathan’s Jason White. “After several creative explorations, we developed a few style frames with a mysterious, growing red line that signifies a spiritual journey through landscapes and emotional spaces, as we perceived it from the point of view of the Native tribe depicted in the series.” The use of the simple red line allowed Leviathan to explore dualities of meaning, with images that can appear both good and bad. “They had a deep understanding of our artistic vision,” says Guzikowski, “and executed it with precision and originality.”
Studio MPLS’s package redesign for Sweet Shop USA modernizes the historical Mrs. Weinstein’s brand.