Responses by Tom Brown, creative director, The REV Journal
Background: A collection of eight editions, the Rev Journal is a visual exploration of the culture surrounding Formula 1 (F1) racing—the people, cities, history and traditions. F1 racing is a sport that we observe as opposed to participate in. Watching a race comes down to a collection of thoughts, recollections, memories, sounds and smells, so we created the Rev Journal to illustrate this, understanding that it is so much more.
Reasoning: When we began our 2018 content lineup plans, it was key for us to include Monaco as one of the eight destinations we would cover. Monaco is a racing-obsessed city, steeped in motorsport history where F1 is celebrated all year round. Fans make pilgrimages to Monaco just to drive the same city streets that there driver heroes do and to see the same sights they have only glimpsed during televised coverage of the Grand Prix.
Challenges: To be completely authentic in our approach and execution of the journal, we experienced the cities we were keen to showcase; that means a great deal of organization had to take place before each content trip. However, the content trips are only part of our image gathering challenges—we also needed to capture behind-the-scenes angles from within the sport, which is extremely vital for our unique approach.
Favorite details: During the content creation trips, photographer Fredrik Broden and I enjoy discovering off-script stories that fulfill the gasoline infused mission of the Rev Journal. In Monaco, we met with some creative people in the fashion industry and F1 event business, as well as artists, memorabilia connoisseurs, chefs and entrepreneurs all who have links to F1.
Visual influences: I love film and movies as a medium, and always felt that the editing process of photography, combined with magazine design, is similar to that of filmmaking. The Rev Journal represents an intersection of a multitude of subjects and experiences, where the lines of categorization are blurred and all of it becomes parts of a whole.
Specific demands: Our main contributors are from New Zealand, Texas, California and London, while our editorial headquarters is in Vancouver, with the printing and fulfillment carried out in Germany. Having everyone who is involved spread out so far requires great organization and professionalism, combined with experience in all areas.