The Sinner, a new limited series from USA Network, tells the story of a young mother who commits a murder in an unexpected fit of rage. The investigation is not a “who done it” but a “why done it” that delves deep into the psyche of the main character, played by actress Jessica Biel. To express the psychological underpinnings of the story, Los Angeles, California–based studio yU+co created main titles that moves through layers of Rorschach inkblot imagery, going deeper and deeper. When the title is finally revealed, the last inkblot animates to form an image of Biel’s eyes opening.
FCB West helps the denim brand celebrate unity and individuality through dance.