Los Angeles agency Ground Zero jumped into the fight against teen drug abuse with The Sound Advice Project, an entirely new way for parents to talk to their kids about drugs. Research shows that children whose parents talk to them about drugs are up to 50 percent less likely to use them. The statistic was just too powerful to ignore. Targeted print, outdoor and banners drive parents to soundadviceproject.com where they record a personalized message for their child; the sound wave of their voice is translated into wearable art. No two are alike and the message is a confidential one between child and parent. Flash was a perfect way to automate the process of turning the sound-waves into a design for the bracelets and product designer David Bizer removed dozens of developmental steps in the actual bracelet fabrication. Without this streamlined process, fulfilling the quantity of orders would have been next to impossible.