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"Thermador's new campaign is designed to tap into the American heritage of an upscale home-grown brand," said senior account executive Lara Fischman. "Capturing the glamour and prosperity of the postwar era in a contemporary feel and tone of voice, the approach allows Thermador to carve a unique territory of communication, breaking through the 'yet another beautiful kitchen' visual trend that numerous competitors continue to embrace in their advertisements."

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