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Boulder, Colorado-based TDA Advertising & Design created this one-time, see-the-world print ad for the March “30 Road Trips of a Lifetime” issue of Outside magazine. The way the creative team sees it, Thule's biggest competitor isn't Yakima, it's United Airlines. To spark road-trip imaginations they came up with a country's worth of intriguing place names. Why fly when you can drive?
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