For Thymes, a company rooted in Minneapolis, local brand agency Zeus Jones looked to the textures and images of the region when designing the company’s new fragrance line. Working closely with the Thymes team, they drew inspiration from the feeling of spring, the nostalgia of warm afternoons, hobnail glass and vintage patterns and packaging. The result is a product line with an eclectic mix of custom ceramic pieces, tea towels and aprons that complements an evolving mix of home fragrance products. The color palette is bright and reflects the line’s vibrant, citrus scent and the unique, unicase font consists of soft curves and Es, As and Rs that relate nicely to one another.

[photo credit: Tom Matre]