"As a famous local hangout for Tampa Bay area residents, the Tiny Tap Tavern approached WestWayne for a campaign to communicate their everyday low drink-specials," art director John Stapleton said. "The campaign focuses on the traditional perception of having a drink after a hard day's work. Even if that day's work wasn't particularly well done. Though nothing interesting really happened during the execution of the campaign, Tiny Tap Tavern reports the response has been great so far. Word of mouth on the campaign is positive, and business is up. Everyone can relate to having a bad day. And what better way to pay off a hard day of mistakes than cheap beer."