This awareness campaign educates consumers on the long-standing brand heritage, proven experience and diverse capabilities of Tires Plus. The biggest challenge for the Pyper Paul + Kenney (Tampa, Florida) creative team was to cut through the huge amount of screaming, price-driven advertising in this category and position Tires Plus as a car care expert with a personalized focus. The solution was this series of images, each focusing on a different human body part created of tires or car parts, that convey the main benefits of shopping at Tires Plus.

copy (from top):
Over 5 million people a year look to us for new brakes, alignments, oil changes and much more.

With 11 million tires sold this year alone, nobody knows tires like we know tires.

We've been keeping the heart of automobiles ticking since 1940.