Bottles are the one baby item you can’t donate to a needy mom. Good thing there are some babies who could use them: baby animals! That’s why McCann New York created “The Cutest Cause,” a charitable donation culminating in an irresistibly sharable film. In this campaign for Tommee Tippee, McCann shows moms that the Tommee Tippee Ultra Bottle’s innovative design makes it the only baby bottle they’ll ever need.
“The Cutest Cause” hang tags—found on Ultra Bottle packaging in select Babies“R”Us stores across the United States—include prepaid shipping labels addressed to the wildlife nursery at the Cincinnati Zoo and Botanical Garden. Customers who purchase an Ultra Bottle can simply place their secondhand bottle in the empty Ultra packaging, fix the prepaid label directly to the packaging and ship out their donation.
“The Cutest Cause” campaign launched with a film introducing the Ultra bottle, the cause and how viewers can participate before directing viewers to CutestCause.com. On the landing page, viewers can learn how they can feed tiny baby animals, take a deeper look at the Ultra Bottle and see more adorable content around the orphan cheetah cubs featured in the film.
“The Cutest Cause” hang tags—found on Ultra Bottle packaging in select Babies“R”Us stores across the United States—include prepaid shipping labels addressed to the wildlife nursery at the Cincinnati Zoo and Botanical Garden. Customers who purchase an Ultra Bottle can simply place their secondhand bottle in the empty Ultra packaging, fix the prepaid label directly to the packaging and ship out their donation.
“The Cutest Cause” campaign launched with a film introducing the Ultra bottle, the cause and how viewers can participate before directing viewers to CutestCause.com. On the landing page, viewers can learn how they can feed tiny baby animals, take a deeper look at the Ultra Bottle and see more adorable content around the orphan cheetah cubs featured in the film.
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