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The XSP-X is a more aggressive looking version of the always dependable Toyota Tundra. Aggressive, dependable and powerful, it’s the truck for anyone on the hunt for a powerful truck with an adventurous dark side. This marketing effort sums up that sentiment. This out of home campaign from Birmingham, Alabama-based Intermark Group informs city slickers everywhere that they can own a truck that looks great on the street and is a blast to take off road.

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