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Transavia Airlines operates from six home bases in the Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. Transavia aims to add new routes, appeal to business passengers as well as leisure, and create a dominant online brand. To redefine Transavia’s positioning and visual identity, in accordance with digital agency Mirabeau’s e-commerce strategy, design firm Studio Dumbar was invited to join the team. The two most important results: changing the name from transavia.com to Transavia (.com is too passé), and defining “It’s a pleasure” as the leading principle for the company. The design is playful, accessible and flexible. The underbelly of Transavia’s planes feature icons, with a different combination of icons for each plane in the fleet. Next to the plane’s entrance, the word “Welcome” is written in all the languages of the countries served by Transavia. The identity continues to roll out across uniforms, catering trolleys, in-flight amenities and more, with a new website—developed by Mirabeau—to follow soon.
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