Milwaukee, Wisconsin–based ad agency BVK combines the epic landscapes of Wyoming with human emotions in its new ad campaign, “That’s WY.” BVK designed the brand platform to connect with audiences on a deeper emotional level, pairing the visuals of Wyoming’s landscapes with philosophical statements that tap into the mindset of an adventurous and intellectual audience. “Why am I here?” is both a physical and philosophical question for them. The “That’s WY” campaign delivers the answer, with an authentic content approach featuring TV, digital, print, outdoor and real stories of Wyoming residents and their intimate connections to the state’s landscapes.