GSD&M Idea City’s (Austin, Texas) new campaign for the Air Force is geared toward demonstrating the technology, once thought to be science fiction, that is actually being employed by airmen today. This spot, portrayed in a cinematic, sci-fi environment is revealed in the end to be a mission that’s not science fiction but rather what the men and women in the Air Force do every day. The spot was shot in an airplane hanger and is almost entirely CG (including the drop plane); the only things that are real are the actors and the practical things they interact with like the ground and the tree trunk. Everything else was blue screen with hundreds of tracking markers all over the place. After the tagline, the spot transitions from the sci-fi to real world.