While most alumni centers are heritage repositories celebrating the past, the Ford Alumni Center equally cultivates the future. As the new front door to the university, this dynamic building welcomes all visitors and immerses them in the pioneering spirit that defines the University of Oregon, providing equal parts inspiration and information. As the launching point for campus tours, thousands of prospective students get their first impression of the Oregon experience in the Interpretive Center—a 2,000-square-foot space filled with media installations. Portland, Oregon-based Second Story Interactive created nine towering “Oregon Cascades” that serve stories, information and artifacts; an interactive “Alumni Table” that recognizes every alum in the school’s history; and an “Entry Wall” with the day’s campus events and the names of the donors whose contributions made the center possible.
DGWB Advertising & Communications and An Ideal World produced two powerful PSAs.