When tasked with creating a cohesive brand identity for Urban Tree Cidery—Atlanta, Georgia’s newest cidery—local design firm Vigor turned to the city itself for inspiration. Rooted in the idea of creating and perpetuating legacies in Atlanta, Vigor’s designs feature a “U” brand mark that melds an urban cityscape with an orchard. This sets the tone for the other brand touchpoints, which include everything from packaging to interior designs of the cidery space. The packaging explores the skyline of Atlanta—key buildings honor the city’s most defining architectural gems—while different colors give each type of cider its own moment of uniqueness. Urban Tree Cidery’s interior design further introduces an urban-chic aesthetic to the farmhouse roots of the brand.
Wieden+Kennedy defies clichéd copy with its tongue-in-cheek advertisements for Travel Oregon.