Loading ...
Aikido is a form of self-defense created not only for personal protection but for the safety of the attacker. Because this philosophy almost completely contradicts the standard appeal of learning martial arts (i.e., if you learn it, no one will mess with you), ad agency Richter7 needed a different approach to promote this school. In addition to the headlines, the traditional Asian elements that make up the layout are all intended to communicate a more peaceful and artful approach to self-defense.

Browse Projects

Click on an image to view more from each project

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In