This past summer, the Archivo Diseño y Arquitectura center in Mexico City welcomed adults and children alike to an experimental exhibition. Titled Verano Archivo, it explored the idea that the most important discoveries and learnings occur in the early stages of a project, and that these are usually difficult to distinguish and read in finished objects. To create an identity befitting such a concept, Hamburg, Germany–based studio TwoPoints.Net started by designing a typeface.
Typefaces, which enable us to combine letters to create new forms and adjust them to fit context and space, are flexible visual identities. The typeface that TwoPoints.Net designed for Verano Archivo became the heart of the exhibition’s own flexible visual identity. Within it, the letters VA and the full title of the event, Verano Archivo, can be set horizontally or vertically. The letters are yellow or filled with images from the exhibition. Yellow, which represents summer, threads throughout the flexible visual identity to connect the exhibition pieces, the inauguration lunch, the posters and the exhibition space.
Apart from connecting all the pieces of Verano Archivo through color, type and geometric shapes, the flexible visual identity also visualized the three different elements of the event: the exhibition, the activity for the visiting children and the activities in the center’s open space. TwoPoints.Net translated each of the activities into a colorful form, such as a green triangle, that it then silkscreened on top of the letters of the poster for that activity. The forms were printed together to create a general poster for the entire event. Before leaving, visitors could also stick geometric shapes on top of a huge mirror spelling out the words Verano Archivo in the exhibition space—the perfect union of a selfie wall and an interactive game.