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Hub Strategy, the San Francisco-based integrated creative agency, developed this campaign for Viator, Inc., a travel company with more than 10,000 pre-screened, worldwide tours and activities. Based on the concept that not even the sunburned guy wearing the fanny pack and the floral Tommy Bahama shirt wants to be identifiable as a tourist, the campaign focuses on Viator’s expertise with helping people travel less like tourists and more like insiders.
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