The new iPad app from Tourism Vancouver is a highly visual and intuitive tool for a number of audiences. It effectively serves multiple functions, ranging from training, to a sales tool, to a visitor guide. A flexible UI/IA adapts to varying content, creating a responsive, intuitive, and enjoyable user experience. Whether it’s searching for restaurants by type of cuisine, perusing the online magazine, taking a virtual tour of the city, or bookmarking and sharing their favorite pages, users are continually engaged with distinctive, striking imagery and content that’s easy to scan. The majority of its functionality is also available offline, making it ideal for those who want to avoid hefty roaming charges.
Want to see the app in action? The demo video goes over the highlights in just over a minute.