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When you’re tasked with demonstrating the benefits of a climax-delay condom, the obvious solutions will immediately come to mind. But ad agency d4 McCann avoided any clichéd depictions of sex when creating print ads for Vive Condoms, instead turning to images of activities that anyone can understand: a car revving on asphalt, a shuttle launching into space, a surfer riding a wave and a train chugging down the tracks. In all these executions, the moment of greatest action is delayed within the silhouette of a condom.

d4mccann.com

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