In 2011 Wake Forest Basketball had a down season and a number of off-the-court issues, that led to the dismissal of one player from the team and overall negative perceptions about the men’s basketball program. In response, Winston Salem, North Carolina-based Wildfire created this brand campaign. It emphasizes the ideal-student-athlete character of the players who represent Wake Forest, excites fans and non-fans alike about the upcoming ACC basketball season and motivates them to purchase tickets.
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