Responses by Justin Ruben, executive creative director, The&Partnership
Background: During this time of media overload and misinformation, we wanted to position the Wall Street Journal as a solution to this problem, with the newspaper’s fact-based, quality journalism.
Reasoning: We wanted something eye-catching that played into the media landscape we were referring to.
Challenges: Getting the right look and feel for the Wall Street Journal brand.
Favorite details: Giving the work a bold look and feel. Also giving the Wall Street Journal a point of view.
Visual influences: The internet and how people communicate these days.
Anything new: We learned how important craft is. It an aspect of the work that can often be neglected given tight timelines, but it is very important.