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Responses by Justin Ruben, executive creative director, The&Partnership

Background: During this time of media overload and misinformation, we wanted to position the Wall Street Journal as a solution to this problem, with the newspaper’s fact-based, quality journalism.

Reasoning: We wanted something eye-catching that played into the media landscape we were referring to.

Challenges: Getting the right look and feel for the Wall Street Journal brand.

Favorite details: Giving the work a bold look and feel. Also giving the Wall Street Journal a point of view.

Visual influences: The internet and how people communicate these days.

Anything new: We learned how important craft is. It an aspect of the work that can often be neglected given tight timelines, but it is very important.

theandpartnership.com

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