Wasa, the world's largest producer of crispbread, dates back to 1919 Sweden; until recently, though, the company's hard bread/cracker was relatively unknown to mainstream U.S. consumers. However, as more women dedicate themselves to healthier eating, Wasa proves the perfect snack. This new print campaign by Euro RSCG Chicago with the tagline “Eat Wasa. Feel Good.” highlights the cracker as an important component of a holistic lifestyle change. The campaign shows women in various yoga-inspired poses, amid bright collages of Wasa with suggested toppings, flanked by kaleidoscope-inspired backgrounds.