Cre8tivision, a communications consultancy in Washington DC, launched this first ad in a campaign for Water Advocates on behalf of the 1.1 billion people who lack access to clean drinking water and the 2.6 billion people without basic sanitation. The distressed graphic approach communicates the depth of the problem while the image conveys that it is a solvable one. The full-page, black-and-white ad, with the tagline, “Clean Drinking Water. It’s The Only Way To Live.” ran in the New York Times.
