Wedding Paper Divas, a wedding stationery company, embarked on a campaign of reinvention this year to reconnect with brides and grooms and make them feel celebrated, cared for and proud. Visionary and expressive, the imagery of the design allows the product to be the star of the show and be a jumping-off point for a distinctive and differentiated story. The print ads not only convey the strength of the designs, but also express the compelling story of a couple confident in their own choices. This flexibility within the brand expression permits many possibilities and variations, and allows the emotional resonance of the love story to interweave within the larger theme of finding the perfect, personalized invitations for every bride and groom.