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The way Wella Haircare sees it, all hair is different. That concept led them to engineer a special range of products to suit the individual needs of each particular type of hair. And, Draftfcb Shimoni Finkelstein Barki, Tel Aviv, created a campaign that states whether someone is a blonde, brunette or redhead, a city slacker, beach type or nature lover, Wella SP Professionals products will bring out their hair’s true personality.

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