To prove home automation tools aren’t just for the absurdly wealthy, agency CP+B LA launched a campaign for WEMO that illustrates how its software and tools are useful for everyday people. WEMO takes care of the little things, like cooling off your home, heating up dinner and keeping an eye on electricity usage from anywhere in the world. “The Big Anniversary Rig” 1:10 video tells the story of a hopeless romantic, far away from home on his first wedding anniversary, who reveals that through WEMO, you can stay connected, even when you're miles apart. The spot appeared on national television and online, where it was annotated to include three “How Dan Did It” videos showing how the protagonist set up his romantic surprise using WEMO products.