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If you were to visit the Isle of Colonsay, located a few hours by ship off the west coast of Scotland, centuries ago, you might run into Vikings using the tiny island as a key outpost in their travels. Today, you’ll no longer see Vikings on Colonsay, but you find plenty of Viking burial sites, long sandy beaches and soaring cliffs, herds of cattle, flocks of sheep, one stalwart hotel, and a new brand of gin. Aptly named Wild Island Botanic Gin—it’s infused with botanicals hand-foraged from the island—this gin received a fresh identity from Thirst Craft when the Glasgow, Scotland–based design studio found inspiration in Colonsay’s rich Viking heritage and stunning wild beauty.

For the brand’s lettermark, Thirst studied the ancient runic alphabet adopted by the Norse Vikings, and for the bottle packaging, the studio used watercolors to create an artwork that captures the organic nature of Colonsay itself. Thirst then utilized a method of screen printing to apply the artwork to the bottle, placing the art on the inside of the transfer so customers can always view the watercolor. The final bottle design, which encourages customers to explore it from all angles, is a beautiful reminder of a wild, evolving land.

thirstcraft.com

deadhungry.co

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