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Anyone who ventures out far enough may discover where the life’s mysteries and mythical creatures are hidden. To do that, though, requires the sound nutrition of Wildnerness Athlete. Albuquerque, New Mexico-based McKee Wallwork Cleveland's campaign, for the online retailer of nutritional foods, exhorts athletes to experience the outdoors like no one has before. Combining conventional advertising (including this “Airport” spot), social media and branded items, outdoor athletes learn how to overcome everything from aliens to leprechauns. Plans are already in the works to broaden the campaign.

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