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Founded by two long-time friends, Wildfire Experiential and Events needed a brand identity that spoke not only to its impressive industry experience, but also its mission to spark conversation. To bring Wildfire’s fiery spirit to life, the resulting identity was built around a textural match-strike pattern, clean typography and bold use of color, echoing the founders’ playful personalities and modern approach to branding. To leave a lasting impression, the business cards double as functional match strike pads, a tactical reminder of Wildfire’s innovative approach to consumer engagement.

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