Pavement designed this simple, sophisticated label to help customers instantly connect Williams-Sonoma’s culinary expertise with the quality and complex flavors to be found in their new gourmet blends of coffee. Following the inspiration of gourmet tasting note cards, the label cleanly lists the distinguishing characteristics of each blend. A custom title was created to help brand the line of coffees within Williams-Sonoma’s private label collection. The uncomplicated design makes these products easily accessible for any occasion and method of brewing.
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