In 2006, construction began on WNYC’s new broadcast studios located in the Hudson Square neighborhood of Lower Manhattan. Initially, New York’s Poulin Morris was commissioned to design a construction barricade covering their street-level windows. Large-scale, digital vinyl murals popped with a full-color spectrum of fuschia, blue, red and green, combining imagery and typography to announce the station’s upcoming arrival. This initial installation used a visually kinetic graphic equalizer continuing across five windows with the WNYC identity represented at an extreme scale with typographic statements that relied on a “here” and “hear” play on words. A comprehensive environmental graphics, wayfinding and donor recognition program followed. The visual elements used for all project components are derived from words and visual metaphors of sound—sound waves, graphic equalizers, voice patterns and related visual technology all play a major role in this program’s realization. The ground-floor performance space is identified with immense, bright-red letters spelling WNYC and an undulating LED news ticker display which moves through the windows on Varick Street, making news available to passersby.