The concept was clear: produce a piece encouraging consumers to stop eating out and begin cooking more frequently in the home. In other words, reclaim the kitchen with Wolf Ranges’ professional-grade kitchen appliances. When ad agency The Richards Group needed to produce branded content around this concept, Seattle–based animation production company The Academy answered the call with its unique roster of directors. Brikk, a talented Swedish directing team, collaboratively concocted a recipe for success. The result was a refined collection of elaborately designed table-top vignettes, stop-motion fueled animation sequences and carefully curated live-action moments infused with seamless visual effects. These elements, coupled with an exceptionally well-timed editorial rhythm, blended together to fashion a distinctive piece of brand theater. The piece appeals to the heart by encouraging viewers to get back home to their families. With its artistic and honest take on modern day culinary habits, the spot has been hailed as an inspiration to both novice and experienced cooks alike. Ultimately, it is a true call to action for everyone: be healthier and happier through the joy of cooking.
Ash Thorp captured Tokyo's tranquility and chaos for FITC Tokyo.