Woodland Wine Merchant is a tidy and eclectic wine store in Nashville, Tennessee, carefully curating wines from artisan producers who practice natural and sustainable methods. The brand identity blends two worlds—nature and the store building’s unadorned ’60s style. After hunting and gathering wines around the world, the shop brings them back home. Inspired by this, the design positions Tennessee’s red fox as a symbol for the brand. The type is kept stark and utilitarian with subtle quirks referencing gridless mid-century layouts.
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