Woolly Mammoth Theatre Company is an innovative arts organization founded in Washington, D.C., for research and development within American theater. In advance of its 35th season, Woolly approached RP3 to help revitalize its brand to reach broader audiences looking for fun, intelligent cultural experiences. RP3 also wanted to help Woolly retain its reputation among the artistic vanguard for creating irreverent, rousing and visceral experiences that inspire impactful social discourse. Woolly and RP3 collaborated closely, down to the decision to use photography instead of typical marquee illustrations. Area photographer Cade Martin shot the images for the Season 35 posters, which use a unique portrait style to infuse warmth and humanity into the artwork.
Viktor Gountaras illustrated Ouzo bottles as if they were ancient vessels with modern style.