Unlike most awards annuals and traditional illustration directories, Work/Life delves into what fuels a creative life. Participants were interviewed about their creative focus and artistic technique as well as their inspirations and aspirations. Sketchbook pages, studio shots and personal objects and photography offer glimpses into their work and their lives. In addition to being an informative and entertaining read, the directory promotes Canadian illustrators and photographers to clients across North America; each participant was asked to provide a list of their top ten “dream” clients and the book was sent, on their behalf, to this master list.