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There’s no National World War I Memorial in Washington, DC, to the more than 116,000 soldiers that lost their lives fighting in the “war to end all wars.” Ponte Vedra, Florida–based creative firm Tim Ryan/Creative, Inc., raises awareness with a campaign that reminds viewers of the sacrifices these men and women made. A series of newspaper ads commemorate WWI soldiers and generate donations to the building fund of the National WWI Memorial.

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