Which half of this young couple is the gaming-obsessed zombie-killer, the man or the woman? In most commercials, it would be the guy, but this spot by CP+B is a reminder that Xbox One was designed to be part of everyone’s lives at home, not just the stereotypical male gamer. “His and Hers” makes the point by showing off Xbox One’s instant recognition and personalization features. The woman comes home from work and, upon her command, her Xbox presents her with all her favorite entertainment choices. Much to her boyfriend’s surprise, annihilating a slew of zombies in Dead Rising 3 is at the top of her list.